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Meet the GRC Team

ABOUT

Our team comprises retail experts, serial entrepreneurs, data scientists,  and industry leaders who offer valuable and unique perspectives to both emerging and established retail businesses. We have over 40 years of combined experience managing retail stores and building e-commerce businesses. In addition, we have also served as top executives and marketers for major luxury brands, as well as start-ups. We have completed projects for brands such as Chanel, Elie Tahari, Theory, Old Navy,  Assouline Publishing, Amazon, Staci US among many others. 

The Green Retail Consulting team brings extensive experience in retail consulting, digital strategy, and supply chain optimization. Our experts are passionate about driving retail success by creating data-driven solutions that transform customer experience, merchandising, and operations. With deep knowledge across e-commerce, inventory management, and retail technology, we provide strategic guidance to empower brands, boost sales, and enhance profitability. Trust the Green Retail Consulting team to support your brand’s growth with proven expertise and innovative insights.

We are passionate about retail and helping you succeed!​

Yana Averbukh - Green Retail Consulting CEO
CEO Green Retail Consulting

Yana Averbukh

Yana Averbukh is a strategic retail leader with expertise in retail technology and analytics. She brings tremendous experience in retail and wholesale planning, merchandising and digital marketing for luxury and mass market retailers.

As a member of executive teams at prestigious fashion houses, she has been the expert of retail experience innovation by bringing cutting edge processes and technology to global brands.

Since 2016, Yana has served as Retail Consultant where she advises senior executives on strategy, innovation and data visualization. Previous positions Yana has held include Vice President of Retail at Elie Tahari and Assouline Publishing. Prior to that she was Director of Retail Planning at Chanel, USA.

Yana holds a B.A. in Psychology from NYU and M.B.A. from Baruch College.
Johanna Pudda - Green Retail Consulting Chief Transformation Officer and Consultant
Supply Chain Transformation Consultant

Johanna Pudda

Johanna is a strategic, results-driven executive with comprehensive experience spearheading key business functions of various multinational companies, including Fortune 500. 

This includes supply chain operations, finance, accounting, HR, CRM, and M&A. Throughout her career, she spearheaded long-term strategic plans, implemented groundbreaking processes, led high-impact projects, drove business innovations, and managed operations finances. With a hands-on leadership style, she has played a pivotal role in building high-performing teams and cultivating a culture of excellence and accountability.

Her key accomplishments include optimizing the financial and operational framework of global distribution centers, forging robust partnerships with key stakeholders, and achieving significant reductions in logistics and operations costs.
GRC - Team Pic - Abby
Marketing Manager

Abby Vakulskas

With a background in professional writing and digital marketing, Abby has successfully driven results for higher education institutions, small businesses and corporations alike. She is a dedicated and creative professional who excels in crafting compelling brand narratives that are backed by data. Equipped with expertise in social media strategy, analytics and graphic design, she is committed to showcasing the excellence of each client and helping businesses to stand out in their industry.
 
Frederique Reginensi - Green Retail Consulting
Finance Consultant

Frederique Reginensi

Frederique has over 30 years of experience overseeing all aspects of financial operations, which include accounting, payroll, taxation, cash flow and risk analysis, and management reporting.

She provides tailored CFO solutions that tackle the challenges the finance function confronts today. These encompass maintaining compliance and control, promoting efficiency, and influencing the company’s overall direction. Frederique empowers businesses to achieve growth by providing a unique combination of financial expertise and strategic guidance.
GRC - Team Pic
Web Developer

Gabriela Vera

Gabriela is a skilled informatics engineer with a specialization in front-end development. Since earning her degree in 2021, she has been at the forefront of creating intuitive and visually appealing user interfaces. 

She excels in adapting and updating websites to enhance user experience and design. Her adaptability and eagerness to try new things make her an invaluable asset to any project.

As a web developer for a retail consulting company, Gabriela is dedicated to delivering exceptional services that help businesses stand out in their industry. Her goal is to create user-friendly and aesthetically pleasing websites that meet client expectations and drive sales.